Which is precisely why I used the term “slippery slope” and the reference to Kanye and being hip. Because this is not about experimentation or the growth of the language, things that are free, wild and necessary. This is about purposeful deterioration for the sake of attracting an audience, like being a marketer. A huckster. A very different thing in the end. Even if, as is often the case, one does it un- or subconsciously.
And it isn’t about art when used in the context of rhetoric, certainly.
Plus, Martin, we've been using "fetch" over here for a long, long time.